Choosing the best mascara for older women can be trickier than it seems, because eyelashes tend to change with age, becoming less voluminous, shorter, and more prone to tangling or clumping as they naturally lose moisture and elasticity. The formulas that worked beautifully years ago begin to separate, feather, or even smear into the crow’s feet.
Fortunately, it isn’t necessary to go for something outrageously bold and dramatic to get lovely lashes that frame your face beautifully and wake up your eyes: you simply need the right mascara. Below you will find ten products that vary from all-rounder and lengthening to volumizing and natural finish mascaras, as well as a buying guide and a set of expert application tips.
Before we begin, please allow us to make a brief remark about the importance of skin health in relation to eye makeup. Regardless of your skin type, it is critical to keep the skin around your eyes in good condition, because it is one of the most sensitive areas on your body. If you have not already invested in a skincare routine, you might want to consider our simple DIY natural skincare routine, which is a perfect option for beginners.
Disclosure: PurelyWear may earn a small commission if you buy through links in this post, at no extra cost to you. Our picks are chosen on formula, brush design, labeling and real-world reviews, never on commission rates.
Quick Comparison: What You Should Know About Different Mascaras
| Product category | What to prioritize | Best for | Our pick |
|---|---|---|---|
| Overall | Balanced length and volume | Everyday use | Lancôme Lash Idôle |
| Tubing | Smudge resistance and easy removal | Under-eye transfer concerns | L’Oréal Paris Double Extend Beauty Tubes |
| Thin or sparse lashes | Lift, precise brush, buildable volume | Lashes that look thin | No7 Age Defying Mascara |
| Lengthening | Length without heaviness | Short lashes | Thrive Causemetics Liquid Lash Extensions |
| Volumizing | Buildable fullness | Sparse-looking lashes | Maybelline Lash Sensational Sky High (Washable) |
| Sensitive eyes | Sensitivity testing and clear labeling | Reactive eyes, contact lens wearers | Clinique High Impact Mascara |
| Hooded eyes | Transfer resistance, precise wand | Lids that touch lashes | Blinc Amplified Tubing Mascara |
| Waterproof | Water and moisture resistance | Watery eyes, long-wear days | Laura Geller Always There Waterproof Mascara |
| Drugstore | Reliable results at a low price | Budget-conscious shoppers | L’Oréal Paris Voluminous Original |
| Natural finish | Separation and subtle definition | Minimal makeup looks | Max Factor 2000 Calorie |
What Makes a Mascara Best for Older Women?
There is no such thing as “mascara for a certain age” in a true sense of the word: anyone can wear anything, really. But there are definitely certain nuances that become more relevant as we age. We gathered the most important criteria for choosing the best mascara for mature eyes.
Lightweight Formulas That Define Without Clumping
Lashes that used to be thick and full can look disproportionately heavy when a dense formula is used. Lightweight and buildable products that define, separate and slightly lift lashes are ideal, because they allow you to control the amount of product and its placement. A great idea is to try gel or tubing mascaras.
Smudge-Resistant Formulas For Under-Eye Makeup
As the skin loses volume and elasticity with age, it becomes more common for the skin to fold and crease in places – and smudged mascara tends to settle there. Smudge-resistant and water-resistant formulas provide good protection against such mishaps, although the degree of resistance varies depending on the product. Tubing mascaras are a particularly good option for this purpose, since they form a sort of a film around each strand of lashes, preventing them from sticking together.
Brushes That Reach Short or Sparse Lashes
A short, slim brush or a brush with a curved tip is a fantastic tool for reaching tiny lashes and inner corners. A classic flat brush is good for most eyes, but it may be too big and clumsy for some people. A good brush can make a noticeable difference, so consider your options carefully.
Easy Removal Without Excessive Rubbing
Although the skin around the eyes is quite hardy, it still cannot endure prolonged rubbing and tugging. Washable and tubing mascaras tend to be easier to remove, since they do not require excessive rubbing. Some types of waterproof mascaras can also be removed with lukewarm water and a gentle touch. The same applies to sensitive eyes: it is best to avoid overly thick and heavy formulas and opt for something lighter.
10 Best Mascara for Older Women
Prices below are approximate and fluctuate often, so make sure to double-check the current cost and availability in your preferred retailer.
Best Overall Mascara for Mature Lashes: Lancôme Lash Idôle
If you are looking for a mascara that does it all, Lancôme’s Lash Idôle is probably a good choice. It features a lightweight gel-emulsion formula and a unique curved brush with 360-degree micro-bristles of varying lengths that lift and separate lashes. Lancôme claims the product provides up to 24 hours of lash-enhancing benefits, although in reality, it probably does not stay as fresh as the company would like you to believe. In any case, most reviewers have found the lack of unpleasing clumps and smudges extremely noteworthy. Lash Idôle is available in brown, which can be a safer option if you do not want to invest in black.
- Price: Premium. In the UK, a standard 14 ml costs around £28, but in the US, the price varies depending on the retailer.
- Pros: Lift and fanned volume; brush that reaches short lashes; brown option.
- Cons: Higher cost compared to drugstore products; it is recommended to use a proper eye makeup remover when taking it off.
- Ideal for: Everyone who wants a balanced, high-quality mascara with a pretty finish.
Best Tubing Mascara for Women Over 50: L’Oréal Paris Double Extend Beauty Tubes
Tubing mascaras have become incredibly popular over the past few years because of their ability to resist water, smudging, and rubbing. This product, in particular, is a good choice for people with mature skin, because it is less likely to irritate it. It features a conditioning base coat and a top coat that forms small “tubes” around each strand of lashes, holding them firmly in place. According to the company, the lashes appear up to 80% longer after using this mascara. As expected, it is also smudge-proof and tear-proof. The recommended method of removal is warm water, which means that it should not be used with a strong cotton pad. Another advantage is that it is safe for contact lens wearers and people with sensitive eyes.
- Price: Approximately $12.
- Pros: Smudge and flake resistant; easy to take off with warm water; affordable.
- Cons: It might take a bit longer to apply, since it requires two separate coats; the brush is somewhat generic.
- Ideal for: People with sensitive eyes and under-eye concerns.
Best Mascara for Thin or Sparse Lashes: No7 Age Defying Mascara
This affordable product is formulated specifically for thin and sparse lashes. According to a makeup artist quoted in Parade, it provides an extraordinary amount of lift for the price. Applying the mascara in thin coats and gently wiggling the brush at the base of your lashes will enhance volume and definition without making your lashes look clumpy or heavy. This product is also good for hooded eyes, because it prevents smudging and feathering.
- Price: Around $11.
- Pros: Extraordinary lift and volume for the price; formulated for mature lashes.
- Cons: It might be challenging to find this product in certain retailers.
- Ideal for: Thin, short or otherwise sparse lashes.
Best Lengthening Mascara for Short Lashes: Thrive Causemetics Liquid Lash Extensions
Although traditional mascaras are still a viable option, when it comes to adding volume and length to short lashes, you cannot go wrong with a tubing mascara. Thrive’s Liquid Lash Extensions is consistently named among the best mascaras for length and it is easy to see why: it is a high-quality product that features a convenient pen-shaped applicator, provides an outstanding boost of length and can last for up to 18 hours. It is also smudge-proof and tear-proof. This mascara is ideal for short lashes, unless they are also sparse: in the latter case, consider using a volumizing mascara.
- Price: Premium. The current price may vary depending on the retailer.
- Pros: Excellent length; long-lasting; smudge and tear-proof.
- Cons: The price is higher than average; not ideal for sparse lashes.
- Ideal for: Short lashes that need an extra boost of length.
Best Volumizing Mascara for Fuller-Looking Lashes: Maybelline Lash Sensational Sky High (Washable)
This product is one of the best-selling mascaras in the US: over 100,000 people have rated it on Amazon. It features a unique “Flex Tower” brush that bends to reach every single lash and a formula that contains bamboo extract and fibers to provide extra volume. It is also ophthalmologist and allergy tested, and suitable for sensitive eyes and contact lens wearers. Volumizing mascaras tend to be prone to clumping, so start with a light hand and add more product as needed. A good option is to apply mascara once on the upper lashes and once on the lower ones, unless you want a more dramatic effect.
- Price: Approximately $11 on sale, with a list price around $14.
- Pros: Extraordinary volume and length; flexible brush; affordable.
- Cons: It can be heavy, if used improperly.
- Ideal for: Lashes that need extra volume and length.
Best Mascara for Sensitive Eyes: Clinique High Impact Mascara
Clinique has had this product in its catalog since 2003, and during this time, it has earned the reputation of a gentle yet effective mascara. It is ophthalmologist tested and safe for sensitive eyes and contact lens wearers. The brush is small but mighty: it is designed to reach lower lashes and those tucked at the corner of the eye. This mascara also provides good volume and length, and the effects can be intensified by applying several thin layers instead of one thick coat. Clinique recommends using an eye makeup remover to take it off.
- Price: Premium. The waterproof version of this mascara costs around $27.
- Pros: Gentle formula; volume and length; built-in brush.
- Cons: The price is higher than average; an eye makeup remover is required to take it off.
- Ideal for: People with sensitive eyes or those who wear contact lenses.
Best Mascara for Hooded Eyes: Blinc Amplified Tubing Mascara
People with hooded eyes often find that their mascara tends to smudge or smear, because their lashes tend to rest on the inner corner of their eye. Many makeup artists recommend using a waterproof mascara or a tubing mascara to prevent this from happening, and this product is one of the best in this category. It is said to be smudge, smear and run resistant: just make sure to let it dry completely before blinking, and consider applying it only on the upper lashes.
- Price: Mid-range. The current price may vary depending on the retailer.
- Pros: Smudge-proof formula; good volume and length.
- Cons: It takes some time before the mascara dries; it must be taken off with warm water.
- Ideal for: Hooded eyes.
Best Waterproof Mascara for Long Wear: Laura Geller Always There Waterproof Mascara
As we age, our eyes change: they become drier and more sensitive. In addition, it becomes increasingly common for mascara to start running or even smudging as soon as we cry or sneeze. Waterproof mascaras can be a good solution to this problem. This particular product is a creamy waterproof lengthening formula recommended by celebrity makeup artist and founder of Laura Geller, who happens to be in her sixties. Laura Geller herself prefers black mascara with an intense effect. Always There is easy to apply and provides a noticeable boost of volume and length. Waterproof mascaras tend to be harsher on the skin, so make sure to use an eye makeup remover when taking them off.
- Price: Approximately $15 and $25, depending on the retailer.
- Pros: Long-lasting; tear-proof and water-proof; good volume and length.
- Cons: Requires an eye makeup remover; not ideal for sensitive eyes.
- Ideal for: Watery eyes, older people or those who have issues with their mascara running.
Best Drugstore Mascara for Older Women: L’Oréal Paris Voluminous Original
For a small investment, this high-quality product provides incredible volume and length without irritating your eyes, making it a good option for everyone, regardless of age. Celebrity makeup artist Sharon Simpson named it her favorite drugstore mascara in a Parade feature. If you prefer a more dramatic effect, apply two thin coats: the first one will add volume and length, and the second one will intensify the effect. This mascara uses a standard type of applicator, so it may take some time before you get used to it. If you plan to apply more than one coat, make sure that the first one is dry enough, so that it does not smudge.
- Price: Approximately $9.
- Pros: Affordable; excellent volume and length; easy to apply.
- Cons: It is not designed specifically for sensitive eyes; the brush is somewhat traditional.
- Ideal for: Those who want an affordable yet high-quality product.
Best Natural-Looking Mascara for Everyday Wear: Max Factor 2000 Calorie
If you want something natural-looking but with a hint of drama, this mascara is a good choice. Most reviewers have found that this product does not make their lashes look overly dark or heavy, which is especially important if you have sparse lashes. Using this mascara in its brown-black shade is a good idea, if you want to achieve a more natural look. Apply a thin layer of mascara with a zig-zag motion to make your lashes fan out at the tips.
- Price: This depends on the retailer.
- Pros: Natural-looking finish; easy to apply.
- Cons: It may not be dramatic enough, in some cases.
- Ideal for: Those who want a natural yet defined look.
How to Choose the Right Mascara for Mature Eyes
Now that you have a pretty good idea of what makes a mascara suitable for mature eyes, here are some pointers that can help you choose the right product, depending on your specific needs.
Tubing Mascara or Traditional Mascara?
Traditional Mascara provides volume and length but generally requires an eye makeup remover. Tubing mascara, on the other hand, is supposed to be smudge-proof, tear-proof and water-proof: the formula basically forms small “tubes” around your lashes, holding them in place. If you have concerns about smudging or feathering, or simply about removal, we recommend opting for a tubing mascara. If you are most concerned with volume and length, a traditional product may be a better choice.
Brown or Black Mascara?
Mascara in black will provide the most contrast and make your lashes look longer and more defined, which is especially important if you have mature skin or a mature face. Brown or brown-black mascara can be a safer option, in terms of achieving a natural look. You can always go for black, if you want a more dramatic effect.
Waterproof or Washable Mascara?
Makeup artists tend to agree that waterproof mascaras provide better length and volume, since they are generally thicker and denser. They are also less likely to smudge or smear, which makes them particularly good for people with mature skin or sensitive eyes. However, they are usually harder to remove, since they require an eye makeup remover. A washable mascara, in contrast, is generally easier to take off, since it can be removed with warm water. Many people tend to buy both a waterproof and a washable mascara: the former will be used rarely but for special occasions, and the latter will be used on a daily basis.
Lengthening or Volumizing Mascara?
Unless you have short lashes, go for a volumizing mascara. Lashes of an average length will look great with either product, but volumizing mascara will make them fuller. If you have short lashes, go for a lengthening mascara, unless you also have sparse lashes: in the latter case, go for a volumizing product.
How to Apply Mascara for Fuller-Looking Lashes After 50
Application technique is as important as the product itself, so here are a few tips on how to apply mascara to older eyes, in order to achieve a natural yet voluminous effect.
Curl Your Lashes Before Applying Mascara
Use an eyelash curler to gently curl your lashes before applying mascara: this will make them look longer and more defined. Make sure not to pinch your lashes or skin, when using an eyelash curler. Also, make sure not to curl your lashes after applying mascara: it will ruin your lashes, in the long run.
Wiggle the Wand at the Lash Roots
Apply your mascara with quick, zig-zag motions, starting at the base of your lashes and working your way up. This will give your lashes volume and definition, without making them look clumpy.
Apply Thin Coats of Mascara
Using a mascara brush, apply a thin layer of mascara to your lashes. If you want a more intense effect, wait for the first layer to dry and apply another one. It is better to apply several thin layers of mascara, than one thick layer: the latter is more likely to make your lashes look clumpy.
Apply Less Mascara to Your Lower Lashes
Hold your mascara brush vertically and apply some mascara to your lower lashes. This will make your lashes look longer and more defined, without making them look smudged. If you have particularly sensitive eyes or issues with smudging, go for a tubing mascara.
For more tips on how to prolong your makeup, please see our makeup tips for oily skin article.
Remove Your Mascara Gently at Night
Depending on the type of your mascara, use warm water or an eye makeup remover to take your mascara off. A good idea is to use a soaked cotton pad to gently wipe your lashes clean, without rubbing them. Do not use any kind of eye makeup remover, if you have sensitive eyes: make sure that the remover is safe for your skin.
Here are some common mascara mistakes you should be aware of.
Frequently Asked Questions About Mascara for Older Women
Is there a best mascara for mature women?
Essentially, it all depends on your preferences, lashes and skin. If you want a full, voluminous look, go for a volumizing mascara, such as Maybelline Lash Sensational Sky High or L’Oréal Paris Voluminous Original. If you have sensitive eyes or issues with your mascara smudging, try a smudge-proof product, such as L’Oréal Paris Double Extend Beauty Tubes or Blinc Amplified Tubing Mascara. If you have sparse lashes or want to achieve a natural look, go for a mascara that provides volume and lift, such as No7 Age Defying Mascara or Max Factor 2000 Calorie. If you have short lashes, go for a lengthening product, such as Thrive Causemetics Liquid Lash Extensions or Lancôme Lash Idôle.
Is tubing mascara good for mature eyes?
Tubing mascara is less likely to smudge or smear around your eye area, which makes it a good choice for people with mature skin, but it is not without its drawbacks. Make sure to give it enough time to set before blinking.
Should women over 60 use brown or black mascara?
It is entirely up to you, which color of mascara you will choose. Both black and brown mascaras are good for mature skin, in terms of providing volume and length. Brown mascara is generally less likely to smudge, unless you have very sensitive eyes.
What mascara is best for thin, sparse lashes?
Go for a volumizing mascara that will give your lashes definition and volume, without making them look clumpy or heavy. A good option is No7 Age Defying Mascara or Max Factor 2000 Calorie. Avoid using a traditional mascara, unless you are certain that it is safe for your skin.
Why does my mascara constantly smudge or smear?
There are several possible explanations for this issue, but the most common ones are using the wrong kind of mascara, using it in an improper way or using a product that has expired. You should also make sure not to pump your wand in and out of the tube: this will cause the product to oxidize and dry out. If your mascara is old or dried out, do not revive it with water or your saliva: it is not only ineffective, but potentially dangerous as well.
Why does my mascara always ruin my skin?
You are probably using a product that is not compatible with your skin or using it the wrong way. Consider trying a different kind of mascara, such as a washable or a tubing mascara. You should also apply it correctly, so that it does not smear on your skin.
What should I do, if my mascara causes a negative reaction?
If your eyes are red, sore, itchy or swollen, if you experience any kind of discomfort or if your vision is affected in any way, stop using this mascara and consult a doctor. This might be a sign of an allergic reaction.
Final Thoughts: Finding Your Best Mascara
The right mascara comes down to what bothers you most. For overall performance, Lancôme Lash Idôle is a polished all-rounder. For smudge resistance, L’Oréal Double Extend and Blinc are worth testing. For thin or sparse lashes, No7 Age Defying delivers lift on a budget. For sensitive eyes, Clinique High Impact has the clearest labeling, and for a budget buy, L’Oréal Voluminous is hard to beat.
Compare the formulas against your own routine, start with one that addresses your biggest frustration, and give it a few wears before you decide. Lovely lashes are also part of a bigger picture, so if you’re building a full routine, a consistent skincare routine for glowing skin is a great next read.
This information, including product prices and availability, is accurate as of October 2026 but may change over time, so check the ingredients and instructions on the packaging of the item you want before making a purchase.
For more information about eye irritation, please see the eye cosmetic safety guide, provided by the United States Food and Drug Administration.
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